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Helping business leaders scale with purpose.

Ikigai Impact helps you grow your profit, your cash, and your impact — without the overwhelm.

As a certified Scaling Up Coach, board advisor, and former Chief Operating & Impact Officer, I specialise in business transformation, capital strategy, and sustainable growth.

If you're a business leader looking to scale with clarity - to attract the right investors, align your team, and leave a meaningful legacy - you’re in the right place.

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The world doesn’t need more businesses.
It needs better businesses.

Businesses that are purpose-driven and lead by conscious leaders.

The ones solving real problems, uplifting communities, and regenerating the planet — not just chasing profit. Because when you scale the right business, the ripple effect is exponential.

That’s why Ikigai Impact exits.

That’s why Ikigai Impact exists.

I'm here to help businesses align purpose with profit.

I have worked with founders, executives, and global investors to unlock scalable success while embedding long-term impact at the core of their strategy.

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Realisations for modern businesses:

Profit & sustainability are not mutually exclusive

The most resilient companies are those that align their mission with a broader purpose. I’ve seen it first-hand.

Businesses must evolve

Today’s leaders are expected to deliver profit and purpose — often without a playbook. That pressure is real.

Impact is a strategy, not an afterthought

When impact sits at the centre of strategy, it drives growth, unlocks talent, and builds trust. It’s not just ethical — it’s smart business.

I’ve been where you are. That’s why I coach.

I’ve got 20+ years experience in strategy, scaling, and unlocking potential

in Leadership, Investment Management, and Corporate Governance.

Whether it’s coaching founders, advising on strategies, or mentoring executives, my strength lies in turning ideas into action — and helping leaders build companies that scale sustainably and lead consciously.

Board
Experience

Served as a Non-Executive Director at EdventureCo, Elevate Money, and Arowana Impact Capital — shaping investment strategies and governance across purpose-led companies.

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Scaling Businesses by Growing People & Purpose

Led funding strategy, streamlined capital structures, and shaped a culture of growth — aligning investor value with deeper purpose and leadership transformation.

Benn-Lim-Ikigai-Impact-Scale-Coach-Headshot-Suit-Australia-Sydney

Former Chief Operating & Impact Officer at Arowana

Led the company’s B Corp certification, investor engagement, and operational strategy — aligning purpose with performance and steering through complex market conditions.

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Embedding Values into Culture & Performance

Led a cultural and leadership shift at Arowana to align values with business strategy — improving team engagement, hiring outcomes, and achieving a 4.9/5 Glassdoor rating.

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me on LinkedIn

Why "Ikigai"?

jim collins hedgehog diagram concept of business big hairy audacious goal

Hedgehog

Made famous by Jim Collins in Good to Great, the Hedgehog Concept sharpens strategy by aligning personal passion, profit, and competencies together to form a Big Hairy Audacious Goal.

But it misses a key ingredient - the purpose behind what the world needs.

Ikigai

Ikigai (ee-key-guy) is a Japanese concept that means your “reason for being”. It adds the element of purpose where it's four intersections leads to a greater purpose, and greater fulfilment.

The Clarity Crossover™

Hedgehog + Ikigai  = The Clarity Crossover™
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When purpose meets focus, leaders move faster — with less stress, more conviction, and deeper impact. This is the foundation I use with clients to:

Align their business model with their deeper purpose
Cut through noise and distraction
Build a culture and strategy that scales sustainably
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The Clarity Crossover™

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Scaling Up with Ikigai Impact

Business growth. Real alignment. Human sustainability.

Scaling Up coaching

For those who’ve hit a ceiling
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You’ve got momentum, but something’s in the way — complexity, misalignment, or simply a lack of time. We use the Scaling Up framework to unlock sustainable, strategic growth.

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Financial foundations & cash clarity

For businesses under pressure
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When cash is tight, clarity matters most. We focus on stabilising your cash flow, identifying waste, and creating a clear plan to regain control — fast.

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Exit readiness & value acceleration

For owners planning their next move
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Whether you want to exit in 1 year or 5, we help you build a business that’s valuable, investable, and ready to sell — even if you're not ready to walk away yet.

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Strategic reset workshops

For businesses navigating complexity and competing demands
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When everything feels urgent and nothing feels clear, it’s time to reset. We bring leaders together to clarify priorities, align on strategy, and build a focused path forward.

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Have further questions about my services?

Reach out with your questions.
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What I love & how I arrived here

Scaling up isn’t just an external journey — it starts within.

From a young age, I was driven by curiosity and a desire to make sense of the world.

Growing up in Malaysia, I saw firsthand the stark contrasts of inequality and opportunity — experiences that shaped my belief that business should be a force for good.

Years later, when I became a father, everything changed. I stepped away from my corporate career to focus on what truly mattered: connection, growth, and purpose. I became a certified Parenting-by-Connection Instructor and immersed myself in understanding human behaviour, emotional intelligence, and the building blocks of trust and resilience.

It turns out, the same principles that strengthen parent-child relationships — active listening, emotional regulation, autonomy — are the very same that build high-performing teams and world-class leaders.

As I began working with CEOs and business leaders, I saw it again and again:
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When leaders grow, their businesses follow.
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Business growth is intimately tied to leadership growth. It’s not just about having a sound strategy — it’s about how well a leader can align their team, communicate their vision, and lead with clarity, courage, and purpose.

That’s why I take a whole-of-leader approach: helping you scale your business while also strengthening your leadership from the inside out.

"Business growth starts within. When leaders grow, their companies thrive."

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Ready to build something extraordinary?

If you’re a business leader ready to scale with impact, let’s talk.

Book a discovery call

Let’s explore how we can work together.

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Be part of a network of purpose-driven leaders shaping the future.

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